Fallon was tasked with revitalizing the Arby’s brand. I worked on redesigning the website. The design is simple, straightforward and features the meats. In 2014, Arby’s increased their sales by 5.7% - as compared to .08% across the industry.
The Meats welcome you to Arby's. They've got a lot to say, and they aren't shy to say it. Supporting their story are links to the meal builder for quick access to nutrition information and information for the closest geolocated Arby's restaurant.
The Arby's menu is sorted by meat. Here all of the sandwiches featuring roast beef are pictured. Opportunity to feature videos of Arby's executive chef using roast beef to make a roast beef classic.
Again every effort is being made to highlight Arby's commitment to The Meats. Sandwich construction and nutrition information are prominently featured.
Diners are invited to select and garnish sandwiches and sides to see how they stack up nutritionally.
Ability to find an Arby's is of central importance. In addition to the closest Arby's being featured at the top of every page, we've included this store locator so that diners can search for alternate locations.
Videos featuring Arby's executive chef introduce diners to each of The Meats. Sandwich pairings are offered with each video.