Getting a feel for the product, what makes it special and figuring out how to best demonstrate those unique aspects of the shoe.
Ideation sketches around the user experience and the story of the Free 7.0 Shoe.
Free 7.0 loading animation
Free 7.0 feature navigation call out.
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature  - Stronger Feet - Each section featured an athelete animation made of 3 stills. This section includes Nike-supplied video from atheletes and other experts.
Free 7.0 feature  - Stronger Feet - Each section featured an athelete animation made of 3 stills. This section includes Nike-supplied video from atheletes and other experts.
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