![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/dd091ef7dc94059f6acee204_rw_1920.png?h=3bf1fde7dd4de074b5d2bb4005000c1c)
Getting a feel for the product, what makes it special and figuring out how to best demonstrate those unique aspects of the shoe.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/5a901e0cdefab880dd3ee84c_rw_1920.jpg?h=8a69659fef9bc7e4e247d875f8c2cf32)
Ideation sketches around the user experience and the story of the Free 7.0 Shoe.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/89365500420a5580dcbf85c8_rw_1200.jpg?h=13106caac10b6667e1bc0aad321e807c)
Free 7.0 loading animation
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/4632e85c1d41a819e755abed_rw_1200.jpg?h=8f361af9cb7174d79ecaa7f7266f328e)
Free 7.0 feature navigation call out.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/185a54b7c53a4a6c65843740_rw_1200.jpg?h=5ee29b070b0781d3ec1ae8b0613b0f43)
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/ad3c6b903455620b5dfbddfb_rw_1200.jpg?h=6de55eec2119bd5e16f522c3bec60e86)
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/eec75b6755a0438bf3112fcf_rw_1200.jpg?h=6dc19d3914da5298039dcb1b1492c65e)
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/abbe6c23632587ecf1a5787f_rw_1200.jpg?h=f05654ccfc439d6d29d34118fa0633e8)
Free 7.0 feature - Stronger Feet - Each section featured an athlete animation made of 3 stills. This section includes Nike-supplied video from athletes and other experts.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/24af492e90605d122746cf34_rw_1200.jpg?h=e57f37725a0ebc91a0960e0532dbe0fb)
Free 7.0 feature - Stronger Feet - Each section featured an athlete animation made of 3 stills. This section includes Nike-supplied video from athletes and other experts.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/1fe4e95fa834ca4164c222f3_rw_1200.jpg?h=f4276e96460bebee662a6544273be49d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4ca904ecf38ffd383e5abf313ddb9088/ace9b8eef5df8e019407daee_rw_1200.jpg?h=6ef4455d9681172dd86f339063d50cd4)