Nike Free 7.0

A product feature for the Nike 7.0 training shoe. The highlight of the shoe is that it is very flexible and is in effect like training barefoot, allowing you to build muscles in your feet which you otherwise might not. We rendered the shoe in CG so that rather than just spinning the shoe like a QTVR, we could bend and flex the shoe to better show how it moves. This product feature set a benchmark for all subsequent product features.

Getting a feel for the product, what makes it special and figuring out how to best demonstrate those unique aspects of the shoe.
Ideation sketches around the user experience and the story of the Free 7.0 Shoe.
Free 7.0 loading animation
Free 7.0 feature navigation call out.
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature navigation call out. User is able spin a CGI version of the shoe to various positions highlighting the design of the shoe. 
Free 7.0 feature  - Stronger Feet - Each section featured an athlete animation made of 3 stills. This section includes Nike-supplied video from athletes and other experts.
Free 7.0 feature  - Stronger Feet - Each section featured an athlete animation made of 3 stills. This section includes Nike-supplied video from athletes and other experts.
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