Target Flagship Stores
I was challenged to bring the brand feel from Target's on-air and print advertising to the in-store shopping experience. Our branding influence can be seen at flagship stores in Rockville (MD), White Plains (NY), South Loop Chicago (IL) and West Hollywood (CA) to name a few. I drew sketches based on blueprints for the site and art directed an illustrator to execute the final drawings for approval. The solutions which we developed on these stores were incorporated into a branding style guide which was supplied to the store architecture group.