Target Bullseye Boutique

Employees throughout the company were taking their own initiative to design giveaways for their employees. Needless to say many of these efforts were not exactly on-brand. The first product that we launched was an assortment of branded novelties and executive leather desk series. Over the course of several years this evolved into highly customized seasonal lines of product. We also designed branded retail spaces within the Target headquarter buildings where product was sold to employees and guests.

View of the Bullseye Boutique brand retail space at Target headquarters.

View of the Bullseye Boutique brand retail space at Target headquarters.

Custom shelving for the Bullseye Boutique brand retail space at Target headquarters.

Employee Gift Certificate for the Bullseye Boutique, brand retail shop.

Assorted Bullseye branded novelties. Fall 2003.

'Executive' line of Bullseye branded desk accessories. Fall 2003.

Vintage Branded T-Shirts. Winter 2003.

Target Athleticwear. Spring 2004.

Target Branded Beachwear. Summer 2004.

Kids Branded Back to School Baseball. Summer/Fall 2004.

Kids Branded toys. Summer 2005.

Branded Holiday product lines. Winter 2005. We even went so far as to design the packaging for this season's product.

Branded Holiday product lines. Winter 2005. We even went so far as to design the packaging for this season's product.

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