LifeTime Fitness redesigned their website not only to have a modern, premium feel consistent with the new LifeTime Fitness brand, but also to increase usability. I designed page templates for use across Lifetime Fitness’ 20 companies inside using the Weight Loss business segment. Requirements were to incorporate a number of changeable, database-fed modules to accommodate articles, recipes, weightloss stories, nutritional supplements, promotions, etc. All modules have a consistent height, but can be changed to span multiple columns for more important features and made to incorporate a multistory feature to add information density where needed. These modules can also be text only or incorporate images. Ample space was also given to feature the beautiful brand photography which was being shot for each business segment - such as running, swimming, nutrition, yoga, personal training, etc.
