An engaging section of bmwusa.com featuring a series of groundbreaking online experiences promoting BMW's commitment to technology and innovation with emphasis placed on active safety. These were among the first full-screen shockwave /flash pieces on the web. Each experience incorporated videos and interactive animations which showed the technology in action.
Each of these experiences were linked from multiple places on the site. Buttons in the lower left of the experience were all dynamically generated and allowed you to get back to the exact page you came from.
Experiences were launched for All Season Traction, Dynamic Stability Control, 50/50 weight distribution, Antilock Brake Systems, Dynamic Brake Control, Mayday Phone, GPS Navigation, Hill Descent Control, and Head Protection System.
For Duffy Design 1999-2000
Technology Home - Performance. Highlights all of the performance technologies which link to the experience pages.
Technology Home - Safety. Highlights all of the performance technologies which link to the experience pages.
Hill Decent Control - Intro
Hill Decent Control - Technology. Explains all of the parts of the HDC system.
Hill Decent Control - Experience. Shows the technology in action. Through both animation and video.